DESIGN BRIEF
Design a logo and branding for an Indian ethnic clothing e-commerce brand. The brand should embody a seamless blend of traditional craftsmanship and contemporary flair, appealing to a diverse audience of women aged 18-45 both locally and internationally. Reflect the vibrancy and richness of Indian textiles through a colorful yet elegant palette, while ensuring a sophisticated and inclusive tone.
The logo should be versatile for various platforms, and branding elements should evoke authenticity, tradition, and convenience.
Logo Concept
We crafted the Mohtarmaa logo, drawing inspiration from traditional Indian women's wear, featuring the iconic bindi as a cultural emblem, intertwined with a heart shape symbolizing love, and incorporating a woman's face to embody beauty. Through meticulous effort, we achieved a contemporary, abstract, and modern aesthetic, encapsulating the brand's essence with
sophistication and innovation.
Logo Geometry
